PPC Advertising That Maximises ROI
Data-driven paid search campaigns that deliver qualified traffic and leads from day one.
Paid Search
Why PPC?
Immediate
Your ads appear at the top of Google within hours of launch.
Targeted
Reach people actively searching for exactly what you offer.
ROI Focussed
Track every pound spent and conversion generated with transparency.
Where We Advertise
Omnichannel Paid Search
G Google Ads
- ✓ Search campaigns
- ✓ Display network
- ✓ Shopping ads
- ✓ YouTube Video
- ✓ Performance Max
- ✓ Remarketing
M Microsoft Advertising
Often overlooked but delivers strong ROI at lower costs. We manage Bing, Yahoo, and AOL search and display.
PPC Solutions for Every Goal
Search Campaigns
High-intent text ads capturing ready-to-buy traffic.
Shopping Campaigns
Visual product listings appearing directly in search.
Remarketing & Display
Re-engage visitors and build broad awareness.
Process
Our PPC Approach
Analyse business model, competitors, and profit margins to build positive ROI campaigns.
Keyword research, ad copywriting, and conversion tracking implementation.
Controlled budget deployment with real-time performance monitoring.
Continuous bid adjustments and scaling budget towards best-performing ads.
PPC Management Investment
Transparent Pricing
Small Spend
Growth Tier
Pro Scaling
Enterprise
What's Included:
- ✓Campaign Setup & Mgmt
- ✓Keyword Research
- ✓Ad Copywriting & Testing
- ✓Conversion Tracking
- ✓Weekly Optimisation
- ✓Monthly Reporting
"PPC delivers immediate visibility. We build campaigns that place your business at the top of search results for high-intent keywords—only paying when customers click."
Minimum Recommended Ad Spend: £500/month
PPC Advertising in Practice
Pay-per-click advertising places your business in front of people who are actively searching or browsing, and you pay when they click. It can bring in enquiries quickly, but only when the campaigns are set up around a clear goal, targeted carefully and watched closely. We build campaigns that put your budget towards the searches and audiences most likely to become customers, and we track what happens after the click.
Who this suits
Businesses that need enquiries sooner
If you cannot wait for organic search to build, paid campaigns can put you in front of ready buyers.
Brands testing a new offer
Paid campaigns are a practical way to learn which messages and audiences respond before you commit more resources.
Advertisers who feel they are wasting spend
If current campaigns are not delivering, a structured review can show where the budget is leaking.
What the work involves
Goal and tracking set-up
We define what counts as a result, such as a call, form or purchase, and make sure it is measured accurately.
Keyword and audience research
We choose the searches and audiences that match your offer and exclude the ones that waste budget.
Ad copy and creative
We write and design adverts that match what people are looking for and lead to a relevant page.
Landing page recommendations
We advise on how your pages can better support the advert, because clicks only matter if visitors act.
Ongoing optimisation
We review search terms, bids and results regularly and make changes to improve efficiency.
Transparent reporting
You see what was spent, what it produced and what we plan to do next.
How we agree the work with you
Every Brandif project starts with a conversation, not a price list. We book a call, listen to what you are trying to achieve, and then agree the scope of work, the working schedule, the delivery date and the cost with you before anything starts. Because no two businesses need exactly the same thing, we do not sell fixed packages.
For PPC, the call covers what you sell, who you want to reach, the areas you serve, what an enquiry is worth to you and the budget you want to put into advertising. We then agree the platforms, the set-up and management work, the launch date and the cost of our service, and confirm it in writing.
Common questions
How much should we spend on ads?
That depends on your market and goals. We help you choose a sensible starting budget and adjust it as we learn.
Is the ad budget included in your fee?
No. The advertising budget is paid to the platform. Our fee covers the set-up, management and reporting, as agreed with you.
Which platforms do you use?
We recommend the platforms that suit your audience, commonly search and social advertising, and agree this with you.
Do we own the advertising accounts?
We recommend that your business owns its accounts so you keep access and history. We discuss this at the start.
Own the Search Results
Book a consultation to review your campaigns and outline a strategic approach to generating traffic.